| Broadcast area | Warminster, Westbury, Trowbridge and Frome |
|---|---|
| Slogan | The Smoothest Sounds in the South West |
| Frequency | 107.5MHz FM |
| First air date | 2 November 2011 |
| Format | Easy Listening |
| Owner | Celador Radio |
| Website | The Breeze |
The Breeze is a radio station broadcasting to the towns of Warminster, Westbury and Trowbridge in West Wiltshire and Frome in East Somerset, England on 107.5MHz FM and is owned by Celador Radio and is part of The Breeze network of stations.
Contents |
The Breeze was originally a proposed station called Pride FM, until the station was officially launched on 5 November 2001 and was renamed as 3TR FM. At the time during the launch, the station was owned by The Local Radio Company (TLRC) and Jonathan Fido was the first presenter to go on air at 8:30am, starting with the breakfast show featuring the station's crew, following a period of test transmissions.
The last song played during the test transmissions, just moments before the start of the brand new launch was 'Sweet Surrender' by Wet Wet Wet. A specially-produced introduction was played that featured voice-over clips with jingles and other segments officially launching the station. The first song officially played was Wake Up Boo! by the Boo Radleys.
Shortly after the main on-air launch, James Moran and David Stratton (High Sheriff of Wiltshire) unveilled a gold plaque in the reception area of the station live on air, in front of many photographers and press reporters.
The station's Studios in Wiltshire includes two broadcast and production studios, several offices, 'glass room' (now dismantled), technical equipment hub and garden adjacent to the River Wylye.
On June 30, 2008 TLRC announced plans to sell six of its stations, including 3TR. It was purchased by Laser Broadcasting, who later went bust by 28 October 2008[1] and the group was bought by South West Radio,[2] who also went into administration by August 2009. YMC Ltd became the next new owners of the station along with 4 other radio stations (including, Brunel FM, Bath FM, Quay West 102.4/100.8 and Quay West 107.4) which ran all five stations as a group. There were to be some local shows including the breakfast and drivetime shows during in the week and Networked Programming at weekends. On 24 March 2010, the 5 YMC Ltd stations, including 3TR FM, were closed by administrators after muliple refusals on the part of regulator Ofcom to transfer the licences to them from South West Radio.[3] One Gold Radio Ltd is 3TR FM's latest owner, its fifth in less than two years. The company bought all of the 5 stations through an agreement with Gloucestershire's Total Star owned by Storm Radio Ltd, and from August 2010 the station was re-branded Total Star. The radio station previously 3TR, was broadcasting from Boreham Mill, in Warminster, until it became Total Star where it broadcasts from Lime Kiln studios in Wootton Bassett, near Swindon Wiltshire and networked shows were from Cheltenham in Gloucestershire.
In May 2011, it was announced that Total Star in West Wiltshire (along with "Total Star" sister stations in Swindon and Bath) was re-branded as More Radio from June, 2011. This is due to the owners of the stations, One Gold Radio Ltd (now More FM Ltd), who had departed companies with Total Star group Storm Radio Ltd.[4]
The station has since been relaunched as The Breeze from November 2011 when Celador required the Warminster licence.[5]